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Research papers

Brazil breaks barriers

This presentation describes the idiosyncrasies in Brazil and the focus group initiative that has been launched by the IBM Brazil marketing team to engage sellers to obtain feedback and educate them on the company's new advertising campaign to be...

Catalogue: Latin America 2008
Authors: Tim Bohling, Jussara Unis
Company: IBM Corporation
May 13, 2008
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Citation

Bohling and Unis (2008a, May 13). Brazil breaks barriers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/brazil-breaks-barriers